Responsibilities

• Execute on US and Canada fashion marketing plan for priority customer segments, market awareness, demand generation, lead qualification, customer engagement, and pipeline growth.
• Work collaboratively with the Lectra Americas Marketing Team to align priorities and execute integrated regional campaigns, events, and go-to-market programs
• Partner with Marketing Operations to define audience segments, apply agreed data standards, and use customer and prospect insights to improve targeting and campaign performance
• Contribute to campaign objectives and performance targets; monitor engagement, lead generation, lead progression, pipeline sourced and influenced, and return on investment; and recommend adjustments based on results.
• Use Marketo and Salesforce for campaign execution, audience segmentation, lead management, reporting, and performance analysis. Coordinate emails, landing pages, campaign assets, and webinar activities from setup through follow-up.
• Monitor market dynamics, customer needs, competitor activity, industry trends, and regional opportunities, and translate findings into recommendations for marketing and business priorities
• Contribute to regional priorities, program recommendations, budget requirements, timelines, and performance targets to annual planning; monitor delivery and recommend adjustments as market and business needs change.
• Coordinate regional marketing communications with corporate marketing, regional leadership, Sales, and Customer Success to keep messaging relevant, consistent, and connected to commercial priorities.
• Execute and optimize inbound and outbound demand generation programs to improve engagement, lead quality, conversion, and pipeline contribution.
• Contribute to customer references, success stories, testimonials, and speaking opportunities in collaboration with Sales and Customer Success.

Requirements

• Three to five years of progressive B2B marketing experience, including responsibility for integrated campaigns, demand generation, and performance reporting.
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant experience.
• Experience with CRM and marketing automation platforms is required; experience with Salesforce and Marketo is strongly preferred.

Preferred

• Experience marketing software, technology, or complex solutions to fashion, apparel, manufacturing, or other B2B audiences is preferred
• Experience with Salesforce and Marketo is strongly preferred