Responsibilities

• ICP Definition: In partnership with Revenue Operations, define and refine the ideal customer profile, buyer personas, and priority segments to guide product strategy and go-to-market focus.
• GTM Strategy & Execution: Lead end-to-end launch moments, defining the market opportunity and the rollout plan.
• Positioning & Messaging: Develop high-impact narratives that differentiate us in a crowded B2B landscape.
• Sales Enablement: Arm our sales team with the tools they need to win—pitch decks, battle cards, case studies, and ROI calculators.
• Market Intelligence: Act as the internal expert on our competitors and industry trends. If a competitor shifts their strategy, you’re the first to know and respond.
• Cross-Functional Leadership: Drive cross-functional alignment.
• Architect a content engine that produces visionary white papers, blogs, and case studies that speak directly to our target buyers.
• Own the messaging for major industry trade shows. You ensure every booth graphic and keynote presentation is cohesive and compelling.
• Partner with Demand Gen to ensure campaigns are fueled by deep buyer insights.
• Manage relationships with analyst firms to ensure we are accurately and favorably positioned in market reports.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum 8 years of progressive marketing experience within a B2B technology company (robotics, automation, supply chain, logistics, or enterprise software preferred).
• Strong understanding of complex sales cycles in a B2B environment and the C-level business executive audience (high-touch, long-tail consultative sales environment).
• Exceptional written and verbal communication skills, including interviewing, writing, and editing; ability to write creative, storytelling copy and choose effective visuals. Ability to articulate complex technical concepts to diverse audiences.
• Proficiency with CRM systems ( Hubspot). Advanced proficiency in Microsoft Excel, PowerPoint, and SharePoint, including templates, themes, and Quick Styles.
• Demonstrated ability to work collaboratively across departments and influence stakeholders at all levels. Strong project management skills: ability to multi-task and manage multiple projects simultaneously.

Benefits

• The compensation package includes medical, dental, vision, disability, 401K, PTO and/or other benefits.