Marketing Manager

Responsibilities

• Brand & Strategy
• Develop and manage cohesive marketing strategies across Excel Driver Services, Drive Prodigy™, and Sim-Tech.
• Ensure consistent brand identity, messaging, and visual standards across all platforms.
• Coordinate with UI/UX designers and developers to align brand experience with website and product goals.
• Conduct competitive research and market analysis to position each brand effectively.
• Build annual and quarterly marketing plans aligned with company goals and sales targets.
• Digital Marketing & SEO
• Oversee all websites and landing pages, ensuring strong SEO performance, accessibility, and user experience.
• Optimize websites for speed, structure, keyword performance, and engagement across all three brands.
• Work with developers to support technical SEO, schema, redirects, metadata, and multi-site optimization.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 3–5+ years of marketing experience, ideally in training, education, technology, transportation, or safety industries.
• Strong understanding of SEO, website performance optimization, and analytics tracking.
• Experience managing WordPress websites and the Divi theme builder.
• Familiarity with HTML and CSS for layout adjustments and custom enhancements.
• Proficiency with Canva, Adobe Creative Cloud, or similar content creation tools.
• Experience running digital ad campaigns and using CRM/marketing automation tools.
• Strong organizational skills and experience using Monday.com or similar project management platforms.
• Excellent communication, writing, and content-creation skills.
• Ability to manage multiple projects, deadlines, and cross-department initiatives.

Preferred

• Experience in CDL, ELDT, simulation training, emergency services, or safety/compliance industries.
• Familiarity with regulatory environments such as FMCSA, NFPA, ADA, or Section 508.
• Prior work with multi-brand, multi-location companies.
• Experience with WordPress deployment pipelines, Git-based workflows, AWS hosting, or AWS Certification (preferred but not required).
• Understanding of UI/UX principles and collaboration with design teams.