Responsibilities

• Own product positioning, value propositions, and differentiation for assigned academic programs
• Develop and maintain product messaging frameworks aligned to target audiences and enrollment goals
• Ensure positioning reflects program strengths, institutional priorities, and market demand
• Serve as the product marketing subject matter expert for assigned programs
• Partner with the Marketing Launch Manager to support go-to-market planning and launch readiness
• Define product inputs required for launch, including messaging, audience definitions, and value narratives
• Ensure products are launch-ready across messaging, enablement, and documentation
• Support structured handoff of products from launch to ongoing marketing teams
• Partner closely with Operations, Academics, and Admissions to align product strategy with readiness and enrollment workflows
• Collaborate with Channel (paid media, SEO, events, lifecycle) and Creative teams to ensure program clarity is reflected across channels

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience
• 5+ years of experience in product marketing, program marketing, or strategic marketing roles
• Experience supporting go-to-market strategy and product launches
• Strong ability to translate complex offerings into clear, compelling positioning
• Excellent written and verbal communication skills
• Strong cross-functional collaboration and stakeholder management skills
• Data-informed decision maker with experience leveraging performance insights
• Comfort operating in a matrixed, fast-paced environment
• Experience in higher education, healthcare education, or regulated environments preferred