Responsibilities

• Develop and own event marketing plans, delivering campaigns and tracking performance against targets.
• Deliver delegate audiences to CDMO Live Europe (Netherlands) and CDMO Live Americas (United States), plus regional roundtable events (Basel, Dublin, New York).
• Run email marketing end to end: the weekly PharmaSource newsletter and all event communications.
• Contribute to campaign planning by identifying opportunities to improve messaging, creative execution, audience targeting and event positioning.
• Take an analytical approach to improving response rates and optimising activity across digital marketing channels.
• Manage digital advertising to budget, working with our digital marketing agency.
• Build and manage CRM segmentation, automation and list building to create effective marketing segments (HubSpot preferred).
• Develop media kits and sales collateral that make the case for sponsors, exhibitors and partners, clearly and persuasively.
• Cultivate and strengthen relationships with media partners and industry thought leaders to expand event visibility and audience reach.
• Own and grow association partnerships that bring qualified audience to our events.

Requirements

• Track record marketing leading conferences or exhibitions in a global or international market
• A creative, collaborative approach, with a genuine interest in finding new ways to develop audience through content and targeting
• Proven ability to get under the skin of audience personas and engage them through content
• Proven use of AI tools such as Claude or ChatGPT to create marketing efficiencies and improve results
• Experience with email platforms (e.g. Brevo) and marketing automation
• Comfort managing a marketing budget and working with external agencies
• Line management experience

Preferred

• Experience in pharma or life sciences is a bonus, not a requirement

Benefits

• 100% company-paid life insurance
• Pension with dollar-for-dollar company match up to 6%