Experiential Event Strategist Program Lead
Crawford Group
Boston, MA (Remote)
AgencyContractSenior level10+ years exp.
1 day ago
Marketing Manager, Events & Content
Wilmington, MA (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive end-to-end event marketing and content execution for B2B campaigns, coordinating cross-functional teams and external partners.
- Own event planning, timelines, and on-site readiness for trade shows and conferences.
- Must-have: 5+ years in B2B marketing/content/event roles with strong writing and project management.
- Standout: Deep experience turning complex product information into audience-ready messaging across multiple formats.
Job Description
Responsibilities
- Lead planning and execution for trade shows, conferences, customer events, and other marketing-led activations.
- Own event timelines, deliverables, logistics, vendor coordination, promotional materials, shipping, and on-site readiness.
- Partner with internal stakeholders to align event goals, messaging, product positioning, and supporting materials.
- Support pre-, on-site, and post-event promotion to maximize the value of event participation.
- Help reduce lift on senior leadership by taking ownership of event-related planning and execution.
- Develop and produce high-quality marketing content across print and digital channels, including social media posts, email copy, event materials, one-pagers, presentations, sales support materials, product collateral, blog posts, articles, and other brand communications as required.
- Translate technical product and market information into clear, audience-relevant messaging for defense, public safety, industrial, and commercial audiences.
- Partner with subject matter experts and cross-functional teams to gather inputs and turn ideas into effective content.
- Proofread, edit, and refine content to ensure clarity, consistency, accuracy, and brand alignment.
- Support multimedia content development, including graphics, short-form video, photography coordination, and simple video editing as needed. Preferred but not required.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, Public Relations, Graphic Design, or related fields.
- 5+ years of experience in B2B marketing, content marketing, event marketing, or integrated marketing roles.
- Demonstrated experience planning and executing trade shows, conferences, or other marketing events.
- Strong writing, editing, and messaging skills, with the ability to adapt content for different audiences and formats.
- Experience managing social media content and calendars for a B2B brand.
- Ability to develop marketing content independently while collaborating effectively with internal stakeholders and external partners.
- Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
- Comfort working in a dynamic, evolving environment where priorities may shift.
- Experience with Microsoft Office required.
Preferred
- Experience in multimedia content development, including graphics, short-form video, photography coordination, and simple video editing. Preferred but not required.
- Experience with design and content tools such as Adobe Creative Suite, Canva, Premiere Pro, or similar platforms is preferred.
- Experience supporting technical, industrial, aerospace, defense, and/or manufacturing, or similarly complex B2B offerings is strongly preferred.
Benefits
- competitive salary, benefits (including health, dental and vision), 401(k), a terrific work environment, and the opportunity to be a part of one of the most exciting segments of the tech industry.
Robinson Unmanned
Robinson Unmanned is the uncrewed aircraft systems (UAS) business unit of Robinson Helicopter Company. Focused on designing and manufacturing all-weather, high-performance UAS from 249g to 1,500 pounds, Robinson Unmanned brings together modular open system architecture, advanced autonomy technologies, and robust, full-scale manufacturing expertise to deliver scalable, aerospace-grade, unmanned VTOL capabilities across mission-critical industrial, civil and defense markets, all while reducing human risk and increasing operational efficiencies. Learn more at RobinsonUnmanned.com.
Headcount Trend
Current headcount: ~17
Marketing Team
Marketing Team Size
1 (6% of company)
