Responsibilities

• Digital Marketing & Content Creation: Plan and execute digital marketing campaigns to increase brand awareness and generate leads. Create content for campaigns, including copywriting and at times, graphic design ensuring it resonates with the target audience. Maintain the quality and brand consistency of digital assets across all platforms.
• Marketing Project Management: Assist with the management of marketing projects, including website development and system implementations. Coordinate with third-party vendors to ensure alignment with business goals and standards.
• Reputation Management: Manage over third-party reputation management software and mentor on-site teams to maintain a stellar reputation across the portfolio. In addition, help manage review responses at a corporate level to reaffirm the brand.
• Campaign Analysis & Reporting: Analyze digital marketing SEO, Paid Search, and other online ad campaigns and budgets, to develop performance reports and recommend strategies for improvement.
• Collateral Development & Brand Consistency: Contribute to the development of marketing collateral and ensure brand alignment across various platforms.
• Technical Support & Systems Management: Provide technical support when needed for marketing systems and manage ticketing system and email blasts.
• Onsite Visibility: Travel to properties to evaluate marketing needs and areas of improvement for property managers and leasing teams.
• Leadership Support: Support leadership in presentations to multifamily real estate owners with the intent of expanding the management portfolio.

Requirements

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: 3+ years of experience in a marketing role, with demonstrated skills in creative design, copywriting, and project management.
• Technical: Skilled in using multifamily related software, such as Yardi, Reputation, Elise AI, and other website, tracking, and AI systems.
• Abilities: Strong verbal and written communication skills to articulate ideas and strategies. Strong organizational and time management skills to manage multiple projects and meet deadlines.
• Software: Proficient in Microsoft Office and Excel. Experience with Yardi, Elise AI, and Reputation, and Adobe Creative Suite is a plus.

Preferred

• Adobe Creative Suite is a plus.
• Experience with Yardi, Elise AI, and Reputation is a plus.