Daily Wire

Marketing Manager, Entertainment

Nashville, TN (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Lead full-funnel marketing campaigns for entertainment content as Marketing Manager, Entertainment, from concept to optimization.

  • Own end-to-end campaigns across film, television, streaming, and live events.
  • Must-have: Proven track record delivering measurable outcomes (ticket sales or subscriptions) through full-funnel tactics.
  • Standout: Direct-to-consumer/subscription experience and cross-functional leadership.

Job Description

Responsibilities

  • Lead development and execution of full-funnel marketing campaigns across film, television, streaming, and live events—from concept through launch and optimization
  • Translate high-level marketing strategies into actionable campaign plans that drive awareness, engagement, and conversion
  • Write clear, strategic creative briefs outlining objectives, audience, messaging, and success metrics
  • Partner with creative teams to develop compelling, breakthrough campaign assets
  • Drive audience growth and engagement across digital channels, including social, email, and distribution platforms
  • Manage campaign timelines, marketing calendars, and cross-functional workflows to ensure on-time execution
  • Monitor campaign performance, analyze key metrics, and continuously optimize for improved results
  • Track and report on conversion metrics such as ticket sales, subscriptions, and customer acquisition
  • Apply expertise in direct-to-consumer and subscription-based models to drive growth, retention, and lifetime value
  • Stay current on entertainment trends, audience behaviors, and competitive campaigns to inform strategy

Requirements

  • Background in Marketing, Communications, Media, or a related field preferred
  • Experience marketing entertainment content (film, television, streaming, or live events)
  • Proven success executing full-funnel campaigns that drive measurable business outcomes (e.g., ticket sales, subscriptions)
  • Strong understanding of direct-to-consumer and subscription-based business models
  • Demonstrated ability to manage multiple workstreams from strategy through execution
  • Experience writing creative briefs and leading cross-functional campaign development
  • Strong analytical skills with the ability to interpret performance data and optimize campaigns
  • Excellent communication, organization, and project management skills