Marketing Manager

Fort Myers, FL (On-site)

$90K/yr – $110K/yrMid LevelFull time

Posted 5 months ago

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Job Summary

Marketing Manager will develop and execute growth-focused marketing strategies, lead lead generation and ABM initiatives, manage multi-channel campaigns, and collaborate with sales. The role emphasizes HubSpot expertise, B2B demand generation, data-driven decision making, and strong communication. Benefits include medical coverage, 401(k) match, flexible time off, and several insurance options.

Job Description

Responsibilities

  • Develop and execute comprehensive marketing strategies aligned with company growth objectives
  • Drive qualified lead generation to support partner/channel recruitment and revenue teams
  • Lead integrated digital campaigns from strategy through execution and optimization
  • Design and implement account-based marketing (ABM) initiatives
  • Build audience personas and translate insights into compelling content and campaign assets
  • Manage performance marketing channels including SEO, SEM, paid search, social media, email marketing, programmatic advertising, and conversion optimization
  • Oversee marketing budgets and ensure strong ROI across campaigns
  • Utilize marketing automation and analytics tools to measure performance and drive data-informed decisions
  • Collaborate cross-functionally with sales and leadership teams to align messaging and growth initiatives
  • Analyze campaign results and provide actionable insights for continuous improvement

Requirements

  • Required experience in HubSpot and HubSpot for Marketers Professional.
  • Required experience building website and landing pages in HubSpot.
  • Proven success in B2B marketing and demand generation
  • Demonstrated ability to build strategy and execute at a tactical level
  • Strong understanding of digital marketing ecosystems and marketing technology platforms
  • Experience developing content strategies that align with ABM and revenue goals
  • Analytical mindset with comfort interpreting data from multiple sources
  • Exceptional written and verbal communication skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Confident decision-maker with strong collaboration and leadership skills

Benefits

  • Free Employee Medical Insurance
  • Additional Employer Paid Medical Options
  • Fully Vested 401(k) Match
  • Flexible Time Off (an unlimited amount of paid time off days)
  • Free $10,000 Life Insurance Policy
  • Six Paid Holidays – PLUS Black Friday!
  • Flexible Schedule Options
  • Fun Employee Events – Yearly Culture Building Events
  • Options available for dental, vision, accident, hospital, short term disability, long term disability, Identity theft protection and additional life insurance.