Lead Marketo Consultant
Unicon Systems
USA (Remote)
$62/hr - $68/hrIn-houseFull-timeSenior level8+ years exp.
5 hrs ago
Marketing Manager - Engineering & E+I
Minneapolis, MN (Hybrid)
$109K/yr – $139K/yrSenior Level10+ years expOther
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the national sector marketing strategy and lead a cross functional team to drive branding, client events, and pursuit support with clear ROI and metrics.
- Own sector strategy aligned with national goals and BD pursuits across engineers and E+I clients.
- Lead branding, sponsorships, awards, digital campaigns, and thought leadership to raise sector visibility.
- Oversee budgets, ROI tracking, and performance metrics to steer strategy and investments.
Job Description
Responsibilities
- Lead HGA’s national marketing strategy alongside some of the most brilliant and creative engineering minds in the industry
- Guide the national marketing strategy for our Engineering and E+I practice
- Partner with the Market Sector Leader (MSL), Market Strategist, and National and Regional BDs to execute the national marketing strategy and plan
- Oversee execution of branding, communications, sponsorships, client events, digital marketing campaigns, awards, project photography and more
- Manage a sector marketing team and oversee their work on pursuits as well as a broad range of marketing, communications, and other business development opportunities
- Branding/Messaging: ensure the national sector brand message framework is articulated in sector marketing materials
- Guide the execution of award submissions, sponsorships, memberships/associations, conferences and thought leadership pieces
- Collaborate with the brand, communications, and digital teams to promote sector projects, news, and expertise across digital channels
- Support sector photography and video strategies
- Produce sector-specific marketing content including presentations, case studies, conference handouts, etc.
Requirements
- Bachelor’s degree in Marketing, Business, Architecture, Engineering, or related field (Master’s preferred).
- 10+ years of experience in marketing or business development, with at least 3 years focused on the architecture, engineering, or construction (AEC) or other professional service industry.
- Proficiency with CRM systems (e.g., Deltek Vantagepoint)
- Working knowledge of: Microsoft Word, Excel, PowerPoint, Outlook, Adobe Acrobat/Reader, Photoshop, InDesign and Illustrator.
- Marketing generalist with exposure to and experience with a wide range of marketing activities
- Strong understanding of the strategy, process, and messaging for pursuits, RFPs, and client interviews, and demonstrated collaboration with business development
Nice to have
- Master’s degree preferred
- Knowledge of AIA, SMPS, or other industry organizations and certifications (e.g., CPSM) is a plus
Benefits
- medical, dental and life insurance plans
- PTO
- short- and long-term disability programs
- 401(k) guaranteed contribution
- paid parental leave
- annual bonus and success sharing bonus program
HGA
HGA is a national interdisciplinary design firm committed to making a positive, lasting impact for our clients and communities through research-based, holistic solutions. We believe that great design requires a sense of curiosity—forming deep insight into our clients, their contexts, and the human condition. We are a collective of 1,000 architects, engineers, interior designers, planners, researchers, and strategists. Our practice spans multiple markets, including science and technology, corporate, cultural, education, local and federal government, and healthcare. HGA’s work has received numerous awards throughout our history—from our own industries, as well as those of our clients. Equally as meaningful to us is the shared impact we create with our clients through purposeful design that speaks to the human experience. #HGA #HGADesign
