Responsibilities

• Support the execution of marketing strategies, product positioning, and commercialization activities for ZOLL’s EMS software solutions.
• Partner with Sales leadership, Regional, and Territory Managers to drive adoption, including the development of sales tools, training materials, presentations, and marketing collateral.
• Develop and maintain product guides, talking points, digital content, and other sales enablement materials to support the EMS software portfolio.
• Provide strategic support and guidance to field teams to ensure effective customer engagement and adoption of EMS software solutions.
• Conduct and leverage market research and competitive intelligence to inform marketing strategies, product positioning, and messaging.
• Partner with the North America EMS Marketing team to drive alignment of messaging and campaigns across ZOLL’s EMS hardware and software portfolios, ensuring consistent, clear, and effective communication.
• Contribute to the development and execution of go-to-market plans for software launches, upgrades, and marketing campaigns.
• Manage trade show and industry event planning and execution, representing EMS software solutions and ensuring maximum impact.

Requirements

• Bachelor’s degree in business, marketing, or a related discipline required
• 4+ years of experience in medical software marketing, medical device or B2B marketing experience
• Experience in EMS, hospital resuscitation, or cardiology preferred
• Demonstrated ability to take complex information and make it useful to customers and sales teams.
• Demonstrated written and oral communications skills including strong presentation skills.
• Excellent analytical, organizational, negotiation and project management skills.
• Up to date on current marketing channels and trends.
• Excellent project management skills with proven ability to successfully manage and report out on multiple initiatives, marketing metrics, and campaigns.
• Detail oriented and analytical, able to maintain organization, prioritize, and multi-task.
• Proactive and creative problem-solver with a desire for continuous learning.
• Willing to travel up to 25%