Responsibilities

• Developing and executing an e-commerce strategy in alignment with overall business goals.
• Responsible for the administration, support, customer care, and growth of Caterpillar and dealer e-commerce and digital applications.
• Analyzing market trends and adapting strategies to compete with other brands in the industry effectively.
• Collaborating with IT and Marketing departments to integrate technologies that improve the online customer experience.
• Collaborating with marketing specialists to produce relevant marketing campaign and journey experiences to foster and grow activation, adoption and retention of Caterpillar and dealer e-commerce and digital applications.
• Monitoring online sales and promotional activities to gauge responses to site updates, new product introductions, and other changes.
• Identifying, managing and implementing integrated procurement projects and related customer requests.
• Generating reports on e-commerce activity and performance, discussing the findings with senior leadership, and proposing new strategies to improve results.
• Leading Caterpillar’s Digital Excellence program by delivering against the requirements, targets and attributes expected of the program annually.
• Participating in pilots by the Caterpillar Digital and Aftermarket teams to continue to position Carolina Cat as a top dealer in digital excellence and delivering on global best practices in the dealer community.

Requirements

• Bachelor’s Degree from a four-year college or university in Business, Marketing, Information Technology, or a related area of study and a minimum of 7 years of progressively more senior responsibilities as it relates to e-commerce, marketing, digital strategy, customer experience or sales; or equivalent combination of education and experience.
• Deep understanding of digital and e-Commerce practices, technologies and applications.
• Experience with competitive brands or like-minded categories of business targeting a similar type of buyer segment.
• Experience with a retail-centric organization, preference for dealer or franchise-based brands.

Preferred

• CRM tools Salesforce and marketing automation platforms (Marketing Cloud and Pardot) are a plus, but not required
• Professional certifications in digital marketing, e-commerce, or project management can be advantageous