Marketing Manager, Ecommerce Experience & SEO

Los Angeles, CA (Hybrid)

$90K/yr – $130K/yrMid Level3+ years expSalaried Ft

Posted 4 months ago

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Job Summary

Drive ecommerce optimization and CRO for a DTC fashion brand, owning UX, testing, personalization, analytics, and SEO to lift conversions and AOV.

  • Own the A/B and multivariate testing roadmap — ideation, prioritization, execution, analysis, and reporting.
  • Configure and optimize personalization experiences with segment rules, product recs, and loyalty content.
  • Monitor key ecommerce KPIs in GA4 and Shopify analytics; build dashboards and share weekly insights.

Job Description

Drive ecommerce optimization and CRO for a DTC fashion brand, owning UX, testing, personalization, analytics, and SEO to lift conversions and AOV.

  • Own the A/B and multivariate testing roadmap — ideation, prioritization, execution, analysis, and reporting.
  • Configure and optimize personalization experiences with segment rules, product recs, and loyalty content.
  • Monitor key ecommerce KPIs in GA4 and Shopify analytics; build dashboards and share weekly insights.
Frank & Eileen logo

Frank & Eileen

Frank & Eileen was born in 2009 when former engineer Audrey McLoghlin sought to reinvent the button-up for women —a category previously focused solely on men. Inspired by Audrey’s Irish grandparents—our brand namesakes, Frank & Eileen—we have grown slowly and intentionally from our best-Italian-fabric-in-the-world-obsessed beginnings. Now a globally recognized fashion brand, Frank & Eileen is a certified woman-owned, women-led business that has retained 100% ownership while working with the same ethical, sustainable manufacturers for over a decade. Our mission is to model and support female entrepreneurship as a force for good—all from our family-friendly HQ in sunny California.

Founded in 2009
Los Angeles, California, USA
72 employees (30 in marketing)

Traffic Signals

Monthly Visitors
252.1K
Monthly Google Ads Budget
$101.9K
Traffic Source Mix
Search
26.1%
Direct
60.4%
Referral
5.5%
Social
5.6%
Paid
2.2%

Headcount Trend

Current headcount: ~73

Marketing Team

Marketing Team Size
18 (25% of company)