Marketing Manager- Eataly Boston

Boston, MA (On-site)

$85K/yr – $95K/yrManager4+ years expFull time

Posted 2 months ago

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Job Summary

Drive local marketing at a single Eataly store, leading strategy, events, and team execution to boost awareness, foot traffic, and sales.

  • Own local marketing strategy and budget in collaboration with senior leadership.
  • Must-have: 4+ years in marketing with prior managerial experience.
  • Build relationships with local partners and chefs to support events and PR.

Job Description

Responsibilities

  • Partners with senior leadership in the store to build and execute a comprehensive marketing strategy and budget designed to drive awareness, traffic and sales
  • Collaborates with the corporate marketing team to understand and define national marketing programs and develop related local marketing activities
  • Manages the Marketing team: hires, assigns, schedules, trains, motivates, submits payroll and evaluates
  • Collaborates interdepartmentally to plan and execute in-store, public and private events
  • Manages relationships with celebrity chefs, business partners, producers, local organizations, public entities
  • Protects Eataly’s brand and ensures marketing activities and promotions are properly communicated both internally and externally through graphics and PR content
  • Analyzes performance and reports progress to senior leadership on a weekly basis
  • Performs other duties as required or assigned

Requirements

  • Bachelor’s Degree in Business or Marketing
  • 4+ years of experience in marketing, with prior managerial experience
  • Experience in the food and beverage industry, ideally in Italian cuisine
  • Knowledge of Italian cuisine and culture
  • Exceptional verbal and written communication skills and relationship-building skills
  • Excellent problem-solving and business management skills
  • Knowledge of and contacts in the food industry
  • Fluency in Italian language highly preferred
  • Availability to work onsite with a flexible schedule often including evenings, weekends and holidays
  • Ability to travel up to 10% of the time

    Benefits

    • Medical, Dental, Vision Insurance
    • Paid Time Off
    • Paid Parental Leave
    • 401K with match or RRSP
    • Bonus program
    • Free family meal daily
    • Discounts at Eataly
    • Classes on products and Italian cuisine
    • Referral bonus program
    • and more!
    Eataly logo

    Eataly

    Eataly is the world’s largest artisanal Italian food and beverage marketplace. Founded in 2007 in Turin, Eataly shares “made in Italy” on a global scale through high-quality, authentic products and the stories of their local producers. Eataly’s goal is to make our guests incisive and informed about how to select high-quality and healthy foods. Our marketplace, interspersed with restaurants and counters, is a learning center. At Eataly, you can enjoy a meal in a restaurant, purchase the ingredients, and learn more through classes, tastings and encounters with producers. We believe that quality can be accessible to everyone, and we are dedicated to offering high-quality products at sustainable prices for both consumers and producers. The values and philosophy of Eataly are focused on sustainability, sharing and responsiblity. Over the years, we have expanded across the globe. Today, you can find us in 16 Italian cities and in countries including: Japan, the United States, Brazil, Germany, Turkey and many others. Eat Better, Live Better!

    Founded in 2007
    USA
    4.1K employees (170 in marketing)

    Traffic Signals

    Monthly Visitors
    644.7K
    Monthly Google Ads Budget
    $15.2K
    Traffic Source Mix
    Search
    54.1%
    Direct
    37.9%
    Referral
    5.4%
    Social
    2%
    Paid
    0.6%

    Headcount Trend

    Current headcount: ~4.1K

    Marketing Team

    Marketing Team Size
    78 (2% of company)
    Marketing Roles Posted (Last 30 Days)
    2

    Recent News