Responsibilities

• Oversee development and execution of integrated, multi-channel (email, site, in-app messaging, etc) marketing campaigns on a national scale to drive customers to engage with credit card offerings and deliver a thoughtful communications experience through robust, always-on creative testing.
• Synthesize consumer research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results
• Partner closely with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/testing strategies
• Translate and communicate business intent in a directive manner that partner teams can act on
• Serve as key marketing liaison and collaborate with cross-functional teams (business partners, creative teams, legal, compliance, etc) to provide strategic and tactical thought partnership to drive product consideration and conversion
• Partner with internal and external creative and marketing technology teams to build and scale marketing tactics and optimization to drive lifts in KPIs, particularly conversion metrics
• Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels.

Requirements

• Bachelor’s Degree or Military Experience
• At least 5 years of experience in product marketing or multi-channel digital marketing
• At least 5 years of experience developing marketing test frameworks, driving optimization plans and strategy
• At least 5 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs

Preferred

• Masters degree in marketing or business
• 2+ years of experience in marketing for financial services or another highly regulated industry
• 6+ years of experience driving optimization plans and creative strategy
• 6+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.