Responsibilities

• Lead the development of high-quality written content across all platforms, including: Website copy and landing pages; Blogs and long-form editorial content; SEO-optimized FAQs and structured content for AI search; Email newsletters and promotional campaigns; On-brand copy for digital advertising and campaigns; Maintain a consistent, elevated brand voice aligned with Huntley Santa Monica Beach’s luxury positioning.
• Leverage AI tools and platforms to enhance content creation, SEO strategy, performance optimization, and workflow efficiency.
• Stay current on emerging AI trends and apply them strategically within hospitality marketing.
• Support AI-optimized search visibility, structured content, and future-forward digital discovery.
• Oversee and maintain all marketing channels, including: Hotel website content and updates; Email marketing platforms; Blog and editorial calendars; Digital campaigns and promotions; Ensure accuracy, consistency, and performance across all consumer-facing content.
• Conceptualize and support integrated marketing campaigns tied to: Seasonal promotions and special offers; Major citywide events and demand drivers; Leisure, group, and dining initiatives; Collaborate with sales, revenue, and digital partners to align messaging, timing, and channel strategy.
• Work closely with the digital marketing team, including paid media, SEO, and analytics partners.
• Coordinate across internal teams to ensure marketing initiatives support broader commercial objectives.
• Support performance reporting, insights, and continuous optimization of marketing efforts.

Requirements

• 5+ years of marketing experience, preferably within luxury hospitality, lifestyle, or premium consumer brands.
• Demonstrated expertise in digital marketing, brand strategy, and content leadership.
• Exceptionally strong writing and editorial skills with a refined sense of tone and brand voice.
• Proven experience leveraging AI tools for content creation, SEO, or marketing optimization.
• Solid understanding of SEO, website content management, and email marketing platforms.
• Strategic thinker with the ability to execute at a high level.
• Highly organized, proactive, and comfortable working directly with senior leadership.
• Experience collaborating cross-functionally with digital, sales, and commercial teams.
• REQUIREMENTS
• Adobe InDesign