Responsibilities

• Digital Content & Brand Voice Lead the development of high-quality written content across all platforms, including: Website copy and landing pages Blogs and long-form editorial content SEO-optimized FAQs and structured content for AI search Email newsletters and promotional campaigns On-brand copy for digital advertising and campaigns Maintain a consistent, elevated brand voice aligned with Huntley Santa Monica Beach’s luxury positioning.
• AI-Driven Marketing & Innovation Leverage AI tools and platforms to enhance content creation, SEO strategy, performance optimization, and workflow efficiency. Stay current on emerging AI trends and apply them strategically within hospitality marketing. Support AI-optimized search visibility, structured content, and future-forward digital discovery.
• Website & Channel Management Oversee and maintain all marketing channels, including: Hotel website content and updates Email marketing platforms Blog and editorial calendars Digital campaigns and promotions Ensure accuracy, consistency, and performance across all consumer-facing content.
• Integrated Marketing & Promotions Conceptualize and support integrated marketing campaigns tied to: Seasonal promotions and special offers Major citywide events and demand drivers Leisure, group, and dining initiatives Collaborate with sales, revenue, and digital partners to align messaging, timing, and channel strategy.
• Collaboration & Execution Work closely with the digital marketing team, including paid media, SEO, and analytics partners. Coordinate across internal teams to ensure marketing initiatives support broader commercial objectives. Support performance reporting, insights, and continuous optimization of marketing efforts.