: Marketing Manager, Diadem Pickleball Complex

Responsibilities

• Develop and execute comprehensive marketing strategies for both pickleball facilities in Pompano Beach and Wellington, driving brand awareness, membership growth, participation, and customer engagement.
• Lead the creation of engaging, high-quality social media content, including video, photography, reels, stories, graphics, and other creative content that showcases the facilities, players, events, programs, and overall pickleball experience.
• Manage and grow social media channels, developing a consistent content calendar and leveraging current trends to increase reach, engagement, and community interaction.
• Develop and execute email marketing campaigns to drive bookings, event participation, memberships, promotions, and ongoing customer engagement.
• Develop and implement customer retention and loyalty initiatives, using email, social media, promotions, events, and other touchpoints to keep customers engaged and coming back.
• Build and manage relationships with local businesses, community organizations, pickleball brands, influencers, and other strategic partners to create mutually beneficial marketing opportunities.
• Identify, develop, and manage sponsorship opportunities, including prospecting, outreach, activation, and ongoing sponsor relationships.
• Develop and execute creative marketing campaigns around memberships, leagues, tournaments, clinics, special events, promotions, and new programs.
• Lead event marketing efforts, creating promotional strategies and content to drive awareness, registration, attendance, and engagement before, during, and after events.
• Collaborate closely with facility leadership, operations, programming, events, and other team members to ensure marketing efforts align with business goals and the customer experience.

Requirements

• Must have a background in racket sports (pickleball and/or tennis).
• 5+ years of marketing experience in a similar role.
• Degree in Marketing, Business, or related field preferred.
• Portfolio required with relevant work samples.
• Experience with digital and physical/traditional marketing.
• Strong creative thinking and project management skills.
• Proficient with marketing software and creative tools.
• Strong work ethic with a results-driven mindset.
• In-office position with time split between HQ and facilities

Preferred

• Degree in Marketing, Business, or related field preferred.
• Preferred experience in photography, videography, video editing, graphic design, and digital content.

Benefits

• Health, vision and dental insurance, 10 days PTO, 7 paid company holidays, life insurance, 401k matching, RSU stock plan with tenure