Marketing Manager-Demand Generation

USA (Remote)

$111K/yr - $117K/yr (Est.)Senior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale a multi-channel demand generation function by leading a high-performing team, aligning messaging with sales and product, and leveraging AI to optimize pipeline from awareness to revenue.

  • Team leadership: develop talent, set goals, and drive accountability across digital, email, events, paid media, and ABM.
  • Strategic ownership: own end-to-end demand-gen strategy and integrated campaigns that generate qualified pipeline.
  • AI-driven optimization: enable AI-powered planning, targeting, content creation, and analytics to improve performance and forecasting.

Job Description

Own and scale a multi-channel demand generation function by leading a high-performing team, aligning messaging with sales and product, and leveraging AI to optimize pipeline from awareness to revenue.

  • Team leadership: develop talent, set goals, and drive accountability across digital, email, events, paid media, and ABM.
  • Strategic ownership: own end-to-end demand-gen strategy and integrated campaigns that generate qualified pipeline.
  • AI-driven optimization: enable AI-powered planning, targeting, content creation, and analytics to improve performance and forecasting.
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CSI

3.2 Glassdoor

As a forward-thinking financial technology and software partner, we help community and regional banks, as well as organizations worldwide, solve their customers’ needs through open and agile technologies. Create World-Class Customer ExperiencesCompete in today’s open banking environment and exceed customers’ expectations with a unified, seamless banking experience. Your bank can grow assets, develop additional revenue streams and reach new customers by integrating digital technologies—while taking advantage of trusted fintechs’ embedded capabilities. Simplify Your Loan OriginationEmpower your customers to apply for a loan anywhere, at any time, while simplifying consumer and commercial lending process with a purpose-built solution for community banks.Protect Your Institution’s Reputation and Ensure ComplianceMinimize your risk of non-compliance penalties, protect your institution’s integrity and keep regulators satisfied by leveraging the latest tools. Safeguard Your Data, Systems and Users Protect your organization around the clock and rest assured that you’re covered, with unparalleled support for detecting and remediating threats in real time. Boost Your System Performance Don’t accept a one-size-fits-all approach for your IT strategy. A scalable, efficient and tailored IT enterprise supports your growth and regulatory needs, maximizing the health and performance of your key applications, systems, networks and users. Maintain Communications with Customers Whether your customers prefer traditional documents or digital statements, modern communication keeps you connected. Multi-channel document services simplify access to statements and notices, reduce costs, shorten delivery times and enable new cross-marketing opportunities.Mitigate Risk and Manage Your Business Goals Reduce your time and expense spent managing security and compliance while ensuring your technology is aligned to business objectives.

Founded in 1965
Paducah, Kentucky, USA
2.3K employees (85 in marketing)
43% recommend to a friend
41% CEO approval

Traffic Signals

Monthly Visitors
22.7K
Traffic Source Mix
Search
30.2%
Direct
56.3%
Referral
9.2%
Social
1.4%
Paid
2.5%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
55 (2% of company)

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Jan 2024
    Private Equity

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