Responsibilities

• Build and execute demand generation strategies that increase brand visibility, create market awareness, and drive qualified top-of-funnel interest.
• Own integrated campaigns across organic, paid, digital, website, LinkedIn, email, content, case studies, and sales enablement channels.
• Develop campaigns that leverage existing brand value, client stories, case studies, and market credibility to generate inbound interest.
• Partner closely with Sales and leadership to align marketing campaigns with pipeline goals, target accounts, buyer personas, and revenue priorities.
• Build and manage Salesforce campaigns, campaign tracking, lead flow, reporting, and performance measurement.
• Use Salesforce, LinkedIn, CRM data, and campaign analytics to measure marketing effectiveness and optimize future efforts.
• Identify creative ways to generate demand beyond paid advertising, including content-led growth, thought leadership, case studies, website optimization, organic social, referral opportunities, events, and account-based strategies.
• Leverage the company website as a stronger demand generation and brand-building tool.
• Build out digital programs that help the company show up more effectively in-market.
• Use AI tools thoughtfully to improve speed, creativity, campaign execution, analysis, and content development.