Responsibilities

• Concept and design multi-media marketing solutions, including but not limited to, logo development, branding campaigns, signage, print collateral, direct mail, external and internal advertising campaigns, website, social media and digital graphics.
• Develop strategies and manage marketing campaigns across print, broadcast and online platforms to ensure that all products and services exceed expectations and build the credibility of the brand.
• Track success of all online, social and digital marketing and provided on-going reporting including website analytics, post-performance, SEO and search rankings, email open rates, digital advertising metrics, lead sourcing, APP downloads and all other related metrics, as needed
• Develop and post creative and engaging content for distribution online, through social media, email, digital advertising and on the Defined Fitness App
• Manage all Defined Fitness social media channels including content development. Respond and reply to all social conversations, questions and inquiries
• Create, maintain and implement digital marketing and editorial calendars in line with company marketing strategy
• Update and manage the Defined Fitness website using website CMS (Content management system)
• Create, implement and track email and text messaging campaigns
• Oversee the company App, including updating content, development of promotions and tracking of leads and referrals.
• Manage the development and implementation of marketing projects from design concept to bidding and estimates, production and final execution

Requirements

• Proficiency with Adobe Creative Suite, specifically Photoshop, InDesign and Illustrator, advanced proficiency with Microsoft Office Suite. Web design knowledge, preferred
• College degree in graph or 1-5 years graphic design experience
• 1-3 years supervisory experience
• Experience with and understanding of market research
• Excellent design skills and conceptual ability
• Creativity and ability to produce innovative ideas
• Ability to work well with teams in multiple interdisciplinary departments
• Demonstrated ability to develop designs from conception to production
• Demonstrated ability to sustain high productivity, attention to detail and meet tight deadlines
• Detail oriented, well organized, able to handle multiple projects at any given time and comfortable working in a fast-paced environment