Marketing Manager

Responsibilities

• As a Marketing Manager, you'll own the marketing strategy for an assigned portfolio of products, leading campaigns from concept through launch and ongoing optimization.
• You'll collaborate with talented teams across publishing, editorial, sales, digital, and ministry while serving as the primary marketing contact for authors, agents, and public relations partners.
• Develop and execute integrated marketing and public relations campaigns for books, digital resources, children's products, and strategic publishing initiatives.
• Create go-to-market strategies that increase revenue, audience engagement, and brand awareness.
• Analyze market trends, consumer insights, and campaign performance to optimize marketing effectiveness.
• Manage marketing budgets and recommend strategic investments that maximize return on investment.
• Lead cross-functional campaign planning with editorial, sales, production, digital, and ministry teams.
• Build trusted relationships with authors, agents, media partners, and external agencies.
• Identify new audience growth opportunities, marketing channels, and innovative promotional strategies.
• Present campaign performance and strategic recommendations to marketing leadership.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of progressive marketing experience managing integrated marketing campaigns and product launches.
• Experience developing multi-channel marketing strategies.
• Strong understanding of digital marketing, content marketing, email marketing, SEO, social media, and paid advertising.
• Excellent written and verbal communication skills.
• Experience managing multiple projects and competing priorities in a fast-paced environment.
• Strong analytical, organizational, and project management skills.

Preferred

• Marketing experience within book publishing or Christian publishing.
• Experience marketing children's products or educational resources.
• Familiarity with Wrike, Canva, Adobe Creative Suite, Monday.com, or Asana.
• Graphic design or basic video/audio editing experience.
• Experience managing agency relationships and public relations campaigns.

Benefits

• Medical Plan: HDHP w/ HSA (All Staff) or Direct Primary Care Option (Colorado Employees Only)
• Dental Plan
• Vision Plan
• 401(k) w/ Company Match ($0.50 on the $1 up to 10% of eligible compensation)
• Basic and Voluntary Life Insurance Options
• Long-Term Disability
• Short-Term Disability
• Voluntary Accident
• Life Assistance Plan
• Adoption Benefit