Marketing Manager

Responsibilities

• Lead and manage the end-to-end marketing strategy for the hotel and outlets, ensuring our unique identity is upheld while achieving commercial goals
• Own all marketing planning, budgeting, reporting, and creative direction with measurable results
• Foster collaboration, creativity, and alignment with the team while ensuring brand standards are upheld
• Develop and implement full-funnel marketing campaigns for rooms, restaurant, and events to drive direct revenue
• Own the content calendar, social media strategy, and digital storytelling for properties, outlets, and activations.
• Lead and oversee visual asset development, including photo and video shoots, brand collateral, and web creative
• Create and manage paid media strategies (search, social, display, sponsored placements) and optimize campaigns based on performance
• Utilize organic channels like PR, email, social, and local outreach to build awareness and loyalty
• Build strong local ties by engaging with community influencers, corporate partners, media, and local organizations
• Represent the hotel at key networking events, hospitality mixers, and brand activations

• Conduct weekly meetings with hotel leaders in Sales, F&B, and Operations to ensure strategic marketing alignment and execution
• Support revenue-driving initiatives across all segments and departments with thoughtful marketing input
• What Makes This Role Unique: Lead the full marketing operation across the hotel; Maintain direct ownership of strategy and performance; Have autonomy to craft campaigns and build relationships that directly drive awareness and revenue; Collaborate at the executive level with property leadership and ownership groups

Requirements

• 3–5+ years of experience in hospitality, lifestyle brand, or F&B marketing
• Proven success in building and executing integrated marketing strategies across digital, social, email, paid media, and partnerships
• Experience managing people or supporting junior marketing team members
• Highly organized, self-motivated, and comfortable juggling both high-level strategy and day-to-day execution
• Familiar with tools such as Google Analytics, Meta Business Suite, Canva/Adobe Creative Suite, and CRM/email platforms

Benefits

• Highly competitive wages - Salary Range $70,000 - $75,000 annually.
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Discounts with our Crescent managed properties in North America for you & your family members