Responsibilities

• Own creative marketing strategy for assigned products and initiatives, translating business objectives, customer insights, and performance data into integrated creative approaches.
• Lead development of advertising and marketing assets across display, social, video, direct mail, email , and other assigned channels while acting as the key point of contact for our internal and external agencies .
• Serve as primary creative lead and decision‑maker for designers, copywriters, and agency partners; provide strategic direction, feedback, and final approval.
• Manage multiple concurrent campaigns, balancing priorities, timelines, complexity, and risk to ensure on‑time, on‑brand delivery.
• Review and approve creative assets to ensure brand consistency, clear messaging, and strong value proposition articulation.
• Analyze campaign performance to generate insights and optimize creative strategy; communicate findings and recommendations to stakeholders.
• Leverage market research, customer insights, and performance learnings to inform creative direction; lead research across traditional and AI‑enabled channels.
• Provide input into creative budget planning; manage assigned budgets and make trade‑offs to maximize impact and efficiency.
• Act as a strategic marketing partner to cross‑functional stakeholders, influencing decisions through expertise and data‑backed recommendations.
• Stay current on marketing trends, creative best practices, and emerging technologies relevant to small business audiences.

Requirements

• Bachelor’s degree, or equivalent work experience
• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Nice to Have

• Bachelor’s degree in Marketing, Business Administration, Design, or related field, or equivalent experience.
• Eight to ten years of progressive experience in marketing, advertising, or creative strategy leading complex initiatives.
• Strong knowledge of advertising, marketing, and creative development principles.
• Strong analytical, project management, and organizational skills.
• Excellent written, verbal, and presentation skills.
• Proven ability to work under broad direction and lead in a matrixed environment.
• Experience using AI tools alongside traditional tools for creative, copy, strategy, imagery, and research is a plus.
• MBA or equivalent markers of high achievement preferred.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law