Responsibilities

• Own the end-to-end marketing strategy and execution for assigned campuses and online programs, supporting enrollment growth, and brand presence across markets.
• Translate campus and online program goals, enrollment targets, and market dynamics into integrated marketing plans across channels and lifecycle stages.
• Define market-specific strategies based on demand, competition, local insights, and program mix, including how competitive programs name and disclose comparable offerings.
• Develop and brief campaigns, content, and creative assets aligned to campus priorities and audience needs.
• Establish KPIs, lead and enrollment targets, and performance benchmarks in partnership with enrollment and campus operations, and serve as the named marketing point of contact in the monthly stakeholder alignment cadence.
• Monitor, analyze, and continuously optimize campaigns and channel performance across paid and owned media.
• Partner on paid media strategy and budget allocation across channels (paid search, paid social, programmatic display), in collaboration with media/agency partners to manage spend efficiency, pacing, and ROI against enrollment goals.
• Ensure accurate, consistent, and on-brand messaging across all marketing touchpoints
• Performs other duties as assigned.
• Complies with all policies and standards.

Requirements

• Bachelor's Degree in marketing, business, communications, or related field required and Master’s Degree preferred.
• 5-7 years marketing experience required.
• Experience managing multi-channel campaigns (digital, CRM, field/local marketing, and content).
• Strong understanding of performance marketing fundamentals, including lead generation and funnel optimization.
• Excellent communication skills with the ability to present updates, insights, and recommendations clearly to cross-functional stakeholders and leadership.
• Demonstrated ability to analyze performance data and translate insights into actionable recommendations.
• Proven experience working cross-functionally and managing multiple stakeholders across teams.
• Ability to travel approximately 15%.

Preferred

• Master's Degree preferred.
• Experience in higher education strongly preferred.

Benefits

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
• annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.