Marketing Manager, Corwin

District of Columbia, USA (Hybrid)

$96K/yr – $116K/yrSenior Level5+ years expFull time

Posted 5 days ago

Job Summary

Own end-to-end demand generation and sales enablement for Corwin's titles and priority services, shaping positioning, campaigns, and tools while keeping Sales, Editorial, and Marketing aligned.

  • Lead go-to-market plans and integrated campaigns across channels
  • Design multimedia sales training and customer-facing resources
  • Guide content from idea to launch and use data to improve results

Job Description

Responsibilities

  • Lead go-to-market plans for new and existing titles and priority professional learning services.
  • Sharpen positioning and messaging that set Corwin apart.
  • Create integrated campaigns across digital, print, web, email, social, and sales channels that spark interest and generate leads.
  • Design and deliver multimedia sales training that helps sellers bring Corwin to schools and districts.
  • Build sales tools and customer-facing resources that make our value easy to see.
  • Guide campaign and thought leadership content from idea to launch: accurate, on brand, on time, and on budget.
  • Use marketing automation and analytics to nurture prospects, personalize experiences, and improve results.
  • Track K-12 trends and competitors, and lead surveys, focus groups, and customer feedback programs.
  • Run regular business reviews that align Sales, Editorial, and Marketing on what's working and what's next.

Requirements

  • 5+ years in marketing management and sales enablement, in education, publishing, or beyond.
  • Experience running integrated campaigns across email, online, advertising, and other channels.
  • Sharp writing and copyediting skills, plus creativity across video, print, digital, and social.
  • Confidence presenting to and training colleagues, partners, and customers.
  • Comfort turning data, research, and customer insight into decisions.
  • Strong project management skills, including budgets, deadlines, and vendor, freelance, or partner relationships.
  • Working knowledge of Microsoft Office (Outlook, Word, Excel, and PowerPoint) and a knack for managing your own priorities.

Preferred

  • Experience in K-12 education, educational publishing, or professional learning.
  • Familiarity with marketing automation, A/B testing, or experimentation.
  • A bachelor's degree in marketing or a related field, or equivalent experience.
  • A personal or professional connection to education.

Benefits

  • Access a comprehensive benefits package.
  • Sage offers a highly competitive and comprehensive PPO medical, dental, and vision care benefits package with SAGE covering most of the premium costs. Unique program benefits that support a healthy life, a company-sponsored anniversary trip every 5 years, a 401(k)-matching program of 100% up to 5% of pay, and other significant meaningful benefits. In alignment with our value for education, Sage offers financial support for bachelor's and graduate-level degree programs as well as learning for personal interest.
  • hybrid or remote work, depending on the role.
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Sage

3.6 Glassdoor

At Sage, we knock down barriers with information, insights, and tools to help your business flow. We provide businesses with software and services that are simple and easy to use, as we work with you to give you that feeling of confidence. Customers trust our Payroll, HR, and Finance software to make business flow with ease. From our local network of experts to our ever-growing partnerships, we are on hand to give you all the insights you need to thrive. 💚

Founded in 1981
Newcastle Upon Tyne, England, GBR
15K employees (1,099 in marketing)
65% recommend to a friend
74% CEO approval

Salaries

Posted range

$96K/yr – $116K/yr

Taken straight from the job posting.

The middle of this range ($106K) is 20% above the median base salary for Marketing Manager roles in the United States ($88K).

Marketing Manager median pay in the United States

$88K/yr

Most pay falls between $75K and $105K. Based on 1,302 salaries.

See all Sage salaries

Marketing Team

Marketing Team Size
875 (6% of company)
Median Career Experience
17 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
4.3M
Monthly Google Ads Budget
$1.5M
Traffic Source Mix
Search
36.2%
Direct
50.4%
Referral
12.1%
Social
0.3%
Paid
0.9%

Headcount Trend

Current headcount: ~15.2K
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Marketing Manager, Corwin

Sage · District of Columbia, USA · Hybrid