Responsibilities

• Own and execute core marketing initiatives that elevate The Dorm’s brand, visibility, and impact across digital channels, partnerships, and community touchpoints.
• Develop and guide strategic content and campaign efforts that communicate complex clinical work in clear, compelling, and accessible ways for both B2B and B2C audiences.
• Create and manage branded, search-optimized content including campaign copy, social media, website updates, blogs, case studies, and educational collateral.
• Collaborate cross-functionally with clinical, outreach, research, and leadership teams to ensure marketing efforts are aligned with organizational priorities and growth goals.
• Plan, support, and project-manage internal community events , external brand partnership events, and the development of on-site and experiential marketing assets to support in-person engagement. Monitor, analyze, and report on the effectiveness of cross-channel campaigns using KPIs and analytic tools, translating insights into recommendations and improvements.
• Research market trends, customer behavior, and the mental health treatment competitive landscape to inform marketing strategies and inspire future efforts.
• Identify and implement efficiencies and best practices to improve marketing workflows, data organization, and reporting across initiatives. Support with mentoring marketing interns, as needed.

Requirements

• Bachelor's degree in Marketing/Communications/Journalism or a related field preferred
• Demonstrated ability to work independently while collaborating effectively within a team.
• Strong organizational skills and attention to detail, with a proactive and self-starter work style.
• Exceptional writing and communication skills, with the ability to adapt tone and voice across audiences.
• Proficiency in analyzing marketing data (i.e. from Google Analytics/Email or Social Insights) and derive strategic insights to inform decision-making.
• Proficiency with Google Workspace tools (Sheets/Docs/Slides/Drive) required.
• Experience and comfort on a variety of social media platforms (Instagram, LinkedIn, YouTube, X, TikTok and Facebook) and project management tools (Asana, CODA) and design tools (Canva, Figma).
• Ability to work a hybrid schedule with a minimum of two days onsite.

Benefits

• Full benefits including comprehensive medical, dental, vision and a 401K with up to 3% company match, fully vested after 3 years
• Flexible PTO - for a team that’s rested, recharged and feeling their best
• Flexible, creative, team-based work environment in the heart of New York City and in an inspiring, centrally-located therapeutic setting
• Limitless opportunities to expand your impact: work with our research team; support our groundbreaking student scholarship program; be featured in the media on topics that matter; or pilot a new treatment group — At The Dorm, it's all possible!
• We are family-owned and operated and proud to be a trusted, CARF-accredited organization