Marketing Manager (Content, Social & Influencer Strategy)

Boca Raton, FL (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own multi-platform content and influencer strategy to build brand, engagement, and audience growth across LinkedIn, Instagram, YouTube, and TikTok.

  • Lead content strategy and creator partnerships to align with brand storytelling and growth goals.
  • Own measurement via engagement, reach, and conversions to iterate formats and paid social tests.
  • Stay ahead of trends and adapt formats quickly to fit the brand voice across channels.

Job Description

Responsibilities

  • Develop and execute a multi-platform content strategy across LinkedIn, Instagram, YouTube, and TikTok that builds brand awareness and drives engagement.
  • Concept, film, and edit short-form videos (Reels, TikToks, YouTube Shorts) that communicate our brand in a compelling, human, and engaging way.
  • Identify, partner with, and manage influencers and creators to expand reach, credibility, and audience growth.
  • Ensure consistency in messaging, tone, and visual identity across all channels while actively engaging with our audience.
  • Use Adobe Creative Cloud (or similar tools) to produce high-quality graphics, thumbnails, and visual content.
  • Test new content formats, messaging angles, and paid social strategies to continuously improve performance.
  • Track key metrics (engagement, reach, conversions) and refine strategy based on data, insights, and trends.
  • Monitor social trends, platform updates, and emerging content formats — and quickly adapt them to fit our brand.

Requirements

  • Proven experience in marketing, with a strong focus on content and social media execution
  • Demonstrated ability to create video content (portfolio required)
  • Proficiency in video editing and motion graphics (Premiere Pro, After Effects, or similar)
  • Experience with Adobe Creative Cloud (Photoshop, Illustrator, etc.)
  • Strong copywriting and storytelling skills — especially short-form hooks
  • Experience managing influencer partnerships or UGC campaigns
  • Understanding of SEO, social analytics, and paid social strategies
  • Bachelor’s degree in Marketing, Communications, Film, or related field (or equivalent experience)

Nice to Have

  • A strategic marketer who can connect content efforts to business outcomes
  • A hands-on creator who enjoys being behind (and in front of) the camera
  • A digital storyteller who simplifies complex ideas into engaging content
  • A trend-savvy thinker who understands what performs on modern platforms
  • A data-driven decision-maker who tests, learns, and iterates quickly

Benefits

  • Innovative Environment: Be part of a forward-thinking company that values creativity and encourages the exploration of new ideas.
  • Professional Growth: Access opportunities for continuous learning and career advancement within a supportive and dynamic team.
  • Comprehensive Benefits: Enjoy a competitive salary, performance-based bonuses, flexible work arrangements, and a robust benefits package.
  • Collaborative Culture: Work in a team-oriented environment where collaboration and mutual respect drive our success.

Predictive Sales AI a Spectrum Communications & Consulting LLC Brand

With proven success across many industries over 30 years, we have accumulated the blueprint to scaling your home services business. Growth requires leads and our machine learning technology gives you the ability to be in control of your lead generation

Founded in 1992
Boca Raton, Florida, USA
72 employees (25 in marketing)

Traffic Signals

Monthly Visitors
16.9K
Traffic Source Mix
Search
20.4%
Direct
59.1%
Referral
12.2%
Social
7.6%
Paid
0.6%

Headcount Trend

Current headcount: ~72

Marketing Team

Marketing Team Size
23 (32% of company)