Marketing Manager (Content, Brand & Growth)

NextGen Coding Company

Location: New York City (Hybrid)

Compensation: $40 per hour + commission + milestone bonuses

Engagement Type: Contract | Fractional (5–10 hours per week)

NextGen Coding Company is a U.S.-based software engineering firm delivering custom platforms, AI systems, automation tools, and enterprise software solutions for organizations across financial services, healthcare, compliance technology, and operational infrastructure.

Role Overview

• Own and build the marketing function end-to-end with a focus on AI-driven content, brand development, inbound growth, and partnerships
• Operate with full ownership over marketing including strategy, execution, and performance
• Drive content, social media growth, conference marketing, NYC partnerships, and creative direction
• Represent the company internally as marketing owner and externally with partners and clients

Responsibilities

• Own and lead all marketing efforts and establish structure, workflows, and accountability
• Develop and execute content strategy across LinkedIn, Instagram, TikTok, YouTube, and Reddit
• Build and manage a consistent content engine including calendar, cadence, and distribution
• Create and direct AI-driven content including short-form video, cinematic content, and founder-led media
• Drive inbound pipeline through DMs, lead capture, and call bookings
• Design and refine funnels from content to booked calls and revenue
• Lead conference marketing including event selection, planning, logistics, execution, and follow-up
• Convert conferences into content output and inbound pipeline
• Build and develop marketing partnerships across New York City and identify co-marketing opportunities
• Represent the company in meetings, events, and partner discussions
• Own visual identity and maintain brand consistency across all channels
• Create and oversee social graphics, marketing assets, presentations, and lightweight design work
• Direct higher-quality creative work and ensure all output meets brand standards
• Write and oversee press releases, marketing copy, and case studies
• Coordinate with internal team and external partners to gather headshots, bios, and video assets
• Support marketing strategy and execution for select client engagements
• Interface with partner organizations and external stakeholders
• Lead and coordinate a small team of 1–2 creative resources and maintain output quality

Required Experience

• 4+ years of experience in marketing, content, or growth roles
• Experience growing social media across multiple platforms
• Hands-on experience creating or directing video content
• Familiarity with AI tools for content creation and scaling
• Experience supporting conferences, events, or activations
• Experience working with external partners or stakeholders
• Strong copywriting skills including press releases and marketing materials
• Experience creating marketing and social media design assets
• Strong understanding of visual design and branding
• Ability to operate independently and own a function

Ideal Candidate Profile

• Combination of content creator, strategist, and operator
• Strong understanding of LinkedIn as a primary B2B channel
• Experience producing or directing high-quality and cinematic-style video content
• Proven ability to generate inbound leads and booked calls from content
• Comfortable building relationships and partnerships in NYC
• Able to represent the company in external settings
• Capable of leading small teams while remaining hands-on
• Strong sense of brand, design, and visual storytelling

Compensation Structure

• Base compensation of $40 per hour
• Bonus per qualified booked call (to be defined)
• 2%–5% commission on closed deals sourced from marketing
• $10,000 bonus per platform upon reaching 100,000 followers or subscribers on Instagram, TikTok, LinkedIn, YouTube, and Reddit
• Performance measured by audience growth, inbound leads, booked calls, and revenue

Application Requirements

• Resume or LinkedIn profile
• Examples of content created including video
• Examples of accounts or brands grown
• Examples of inbound leads, calls, or revenue generated
• Examples of partnerships, collaborations, or events managed
• Brief summary of experience in content, brand, and growth marketing