Responsibilities

• Create Reels, carousels, Stories and publish captions across socials.
• Plan, edit, and publish original content across Socials — Reels, carousels, Stories, and captions
• Develop a distinct Natural Asthetik visual and editorial voice that reflects the our brand voice, lifestyle and global design sensibility
• Collaborate closely with the founder to document real projects — before/afters, sourcing stories, design process content
• Manage and grow the email list with flows that drive product and service inquiries
• Identify and pitch brand partnership opportunities, building a media kit and rate card
• Set up and manage an affiliate revenue program tied to the store and lifestyle content
• Monitor content performance and iterate based on what drives saves, DMs, and conversions
• Handle inbound design inquiries from Instagram and convert them to qualified leads
• Months 1–4 • Content foundation
• Build the owned brand voice
• Develop a Natural Asthetik content strategy and visual identity framework
• Create original Reels, carousels, and Stories around projects, process, and sourcing
• Establish a consistent posting cadence with 60–70% original content
• Launch and grow an email list
• Months 4–12 • Monetization
• Convert audience into revenue
• Pitch and close brand partnerships and sponsored content deals
• Launch affiliate program (LTK, Amazon Storefront, or similar)
• Convert followers into design inquiries and store customers? (note: as per original text) • Explore paid content formats: guides, digital products, membership

Requirements

• 3–5 years of experience in content creation, social media management, or brand marketing — ideally at a lifestyle, interiors, or design brand
• Based in Miami or South Florida — you know the design scene, the light, the aesthetic
• You create content yourself — you're comfortable on camera, behind it, and in the edit
• Strong visual eye; you understand what performs on socials and why
• You've worked with or understand brand partnerships, affiliate programs, or sponsored content
• A confident writer — captions, email copy, and pitch decks all feel natural to you
• Comfortable working independently with minimal direction — you own the strategy and execute it
• Genuine passion for interiors, design, and the lifestyle space