Marketing Manager

Responsibilities

• Design and implement integrated marketing campaigns across digital platforms including social media, email, SEM (Search Engine Marketing), and paid advertising campaigns.
• Manage website content and ensure optimal performance using content management systems like WordPress and SEO tools to boost organic search visibility.
• Utilize marketing automation tools to streamline campaign setup, lead nurturing, and customer segmentation.
• Conduct keyword research and optimize content for SEO, leveraging tools such as Google Analytics, Google AdWords, and SEMrush to improve search rankings.
• Oversee social media management and advertising campaigns on platforms like Facebook Advertising and other social media channels to increase brand awareness.
• Analyze web analytics reporting to measure campaign effectiveness, user engagement, and conversion rates; adjust strategies accordingly.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to produce compelling visual content that aligns with branding goals.
• Develop copy for digital ads, landing pages, email marketing campaigns, and blog content that resonates with target audiences.
• Monitor paid search marketing efforts through Google Ads and Google Tag Manager to optimize ad spend and improve campaign performance.
• Lead efforts in website management and performance marketing initiatives aimed at increasing e-commerce sales or lead generation.

Requirements

• Strong proficiency in SEO tools, Google Analytics, Google AdWords, Google Tag Manager, and web analytics reporting.
• Expertise in digital marketing campaign setup, paid advertising management, and conversion optimization techniques.
• Advanced skills in Adobe Photoshop, Adobe Creative Suite, HTML, CSS, JavaScript, and content creation for engaging digital assets.
• Experience with WordPress or other content management systems for website management and updates.
• Proven ability to manage social media advertising campaigns across multiple platforms including Facebook Advertising.
• Knowledge of SEM (Search Engine Marketing), paid search marketing strategies, and keyword research methodologies.
• Familiarity with marketing automation platforms for campaign workflows and customer journey mapping.
• Strong analytical skills with the ability to interpret web analytics data to inform strategic decisions.
• Excellent copywriting skills tailored for digital channels combined with creative graphic design capabilities.
• Technical proficiency in SQL or other database query languages is a plus for advanced marketing analytics.

Preferred

• Technical proficiency in SQL or other database query languages is a plus for advanced marketing analytics.
• Experience in B2B marketing environments with a focus on content management systems and website optimization is preferred.

Benefits

• Employee discount
• Flexible schedule