Responsibilities

• Managing day to day marketing plans across a portfolio of commercial properties
• Supporting the launch and growth of the new national commercial property brand
• Helping build the marketing processes, standards and ways of working for the new dedicated commercial team
• Delivering campaigns designed to generate qualified enquiries and property viewings
• Managing property listings, websites and landing pages, ensuring content, availability, imagery and enquiry routes are accurate and effective
• Supporting acquisition launches, refurbishment campaigns and asset repositioning
• Briefing photography, video, CGI, Matterport and other property content
• Working with the in house studio on brochures, presentations, signage, hoardings, digital creative and agent materials
• Working with the CRM team to improve lead capture, tracking, follow up and reporting
• Monitoring campaign performance, enquiry levels, viewing activity and lead quality

Requirements

• You will have strong marketing experience and be ready to take greater ownership of campaigns, assets and performance.
• Your background may be in commercial property, real estate, workspace, placemaking, hospitality or another sector where marketing is used to generate demand for physical space.
• You will be organised, commercially minded and confident managing multiple projects at once.
• You will understand digital marketing, campaign management, content, CRM and lead generation.
• You will have strong written communication skills and be comfortable briefing creative teams, photographers, agencies and suppliers.
• You will be confident working with senior stakeholders and external agents, and comfortable looking at performance data and making decisions from it.
• Most importantly, you will care about the outcome of the work, not simply whether the campaign was delivered.

Benefits

• This is an opportunity to join at the start of something new.
• A new dedicated national commercial property brand.
• A fresh specialist marketing team.
• A growing portfolio.
• A dedicated paid media budget
• And the backing of an established in house creative, digital and CRM capability.
• You will work directly with the Head of Marketing, Commercial Property and senior commercial teams, with genuine ownership of campaigns, assets and performance.
• As the portfolio and team grow, there will be clear opportunities to take on more responsibility and help shape how the function develops.