Responsibilities

• Leads development and execution of robust marketing strategy for health plan products that are sold through B2B channels
• Partners closely with Sales and Product teams to translate business goals into marketing objectives, plans, and deliverables to drive enrollment growth; leads best-in-class Marketing Planning and Review processes
• Measures and optimizes marketing performance, through both traditional and digital channels, using data to evaluate program results and seek new opportunities for refinement and growth
• Recommends new opportunities to leadership and uses synthesized information that clearly communicates key takeaways to influence decisions
• Directs marketing team work to support strategic plans, translates offerings into value propositions, and delivers compelling and differentiated messaging; engages Creative team early with informed briefs and works closely with agency and vendor partners
• Oversees and helps prioritize critical projects and workstreams with marketing team, synthesizing and integrating efforts to maximize results and efficiencies
• Manages the Marketing budget for accountable segments, with an organized approach to tracking and ensuring alignment with growth objectives
• Partners with Commercial and Marketing leadership on strategic initiatives, serving as a trusted and effective internal consultant
• Interviews, hires, and manages associates to build a collaborative team, following required guidelines
• Conducts performance evaluations, and ensures Associates receive timely feedback, mentorship, training, and career development

Requirements

• 5+ years of marketing and/or health plan, professional experience. All relevant experience including work, education, transferable skills, and military experience will be considered
• 1 year+ of staff and/or project team leadership experience; experience operating in a cross-functional environment with a variety of stakeholders
• Strong understanding of health insurance business
• Expert knowledge in the areas of marketing strategy, sales enablement, customer engagement, digital and print advertising, product promotion, sales channels, communications planning, and marketing measurement
• Ability to understand and utilize relevant market research and financial information to ensure informed and robust segmentation, targeting, and positioning; strong critical and system thinking skills
• Demonstrated ability to evaluate communications and creative concepts against business objectives, providing constructive and specific direction for changes/edits
• Excellent verbal and written business communication skills, including the ability to simplify and summarize complex information, and create and deliver professional presentations to senior leadership and external audiences
• Excellent collaboration and relationship management skills, including the ability to work with a wide variety of people and personalities, and effectively facilitate group discussions and decision-making
• Demonstrated leadership and interpersonal skills for managing and developing staff, leading cross-functional teams, and working with business partners, customers, and vendors
• High school diploma (or equivalency) and legal authorization to work in the U.S.

Preferred

• Bachelor's or Master's degree.
• Experience in MN markets.
• Relevant health plan experience.

Benefits

• Medical, dental, and vision insurance
• Life insurance
• 401k
• Paid Time Off (PTO)
• Volunteer Paid Time Off (VPTO)
• And more