Marketing Manager

Responsibilities

• Translate the global marketing strategy into practical North American activity plans, calendars and deliverables aligned with regional sales priorities and approved budgets.
• Deliver integrated campaigns across digital, email, social media, events and partner channels; coordinate product launches with global marketing and product teams.
• Gather regional customer, market and competitor insights to inform messaging and recommend improvements to campaign execution.
• Write, edit and proofread marketing content, including brochures, presentations, case studies, website copy, email campaigns, social posts and event materials.
• Create and adapt professional graphics and layouts using Adobe Illustrator, Canva and other relevant design tools; prepare assets for digital and print use.
• Work with sales, engineering and product specialists to translate technical information into clear customer benefits, with appropriate review and approval.
• Maintain brand consistency, content accuracy and an organised library of current marketing assets; coordinate photography, video and external creative support as needed.
• Manage assigned marketing team members, set priorities and objectives, allocate work, provide feedback and support professional development.
• Coordinate regional workloads with global functional leads and brand teams to meet deadlines and maintain quality across shared projects.
• Support North American trade shows, customer demonstrations and regional events in coordination with the Global Events & Tradeshow Lead and local sales teams.

Requirements

• Approximately 8-10 years of progressive marketing experience, with a strong record of delivering campaigns, content and sales support materials.
• Demonstrated people management experience, including setting expectations, coaching, managing workloads and reviewing performance.
• Excellent writing, editing and proofreading skills, with the ability to adapt messaging for technical and commercial audiences.
• Strong, hands-on graphic design skills are essential, including proficiency in Adobe Illustrator and Canva. A portfolio demonstrating both digital and print work is required.
• Experience executing marketing strategy through coordinated regional activities and managing several projects with competing deadlines.
• Practical experience supporting trade show logistics, events or customer demonstrations, including supplier coordination and lead capture.
• Working knowledge of digital marketing, email campaigns, social media, website content management and basic SEO.
• Ability to interpret marketing data and prepare clear reports using Excel, PowerPoint, CRM systems and relevant analytics platforms.
• Strong organisation, attention to detail, commercial awareness and communication skills; comfortable working independently and across regions and time zones.
• Degree or diploma in Marketing, Communications, Business or a related discipline, or equivalent relevant professional experience; willingness and ability to travel as required.

Preferred

• Experience in B2B technology, defence, communications, public safety, broadcast or another technical industry, with exposure to complex sales cycles or channel partners.
• Familiarity with Salesforce, Asana, WordPress and Adobe InDesign or Photoshop; photography, video editing or marketing automation experience would be an asset.

Benefits

• Our culture is supportive and collaborative. You will be part of a multidisciplinary team where ideas are shared, development is encouraged and quality is everyone’s responsibility.
• Our employees receive 15 days of accrued paid time off each year, 10 federal holidays, access to a company-sponsored health plan, a generous 401(k) plan with immediate vesting and employer matching, an Employee Assistance Program and more.
• We also offer flexible core working hours and take a personal approach to training, career development and professional growth.