Sorren, Inc.

Marketing Manager – Client Accounting Services

Sheboygan, WI (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the CAS inbound demand engine for a professional services firm, coordinating paid and organic campaigns, HubSpot workflows, and analytics to drive qualified leads and measurable pipeline.

  • Inbound campaigns and channel mix: paid ads, paid social, retargeting, landing pages, email nurturing, and lead capture.
  • Marketing operations and assets: HubSpot setup, attribution, dashboards, case studies, and sales enablement content.
  • Partnerships and thought leadership: partner marketing, co-marketing for webinars, sponsorships, and speaking opportunities.

Job Description

  • Develop and execute inbound digital campaigns that generate qualified CAS leads for the sales team.
  • Manage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies.
  • Own HubSpot campaign setup, tracking, workflows, attribution, and reporting.
  • Build dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROI.
  • Manage and coordinate third-party website and SEO vendors to ensure CAS digital content, landing pages, messaging, visuals, and user experience remain current, aligned with campaign goals, and optimized for lead generation.
  • Develop industry-specific messaging and campaigns based on ideal client profiles and buyer pain points.
  • Manage CAS technology partner relationships and identify co-marketing opportunities including sponsorships, webinars, joint campaigns, and conferences.
  • Create and manage CAS marketing materials, including brochures, one-pagers, pitch decks, web copy, and sales enablement content.
  • Lead the development of case studies and client success stories.
  • Track and coordinate speaking opportunities, conference participation, webinars, and presentation preparation.
  • Ensure all materials align with firm brand standards and messaging.