Responsibilities

• Own the strategy, planning, and execution of WTG field events and integrated campaigns, from account targeting and audience development through seller activation and customer follow-up.
• Partner with Sales Leaders, sellers, Product, and Product Marketing to align programs with priority accounts, territories, launches, solutions, and opportunities.
• Build coordinated activations across events, digital, account-based marketing, content, partner programs, and sales-led experiences, with a clear purpose, audience, pipeline goal, and follow-up plan for each.
• Manage agencies, vendors, budgets, timelines, logistics, and stakeholders to deliver high-quality customer experiences and earn sellers’ trust.
• Track engagement, sourced and influenced pipeline, opportunity progression, and revenue impact, then use field feedback to improve messaging and future programs.

Requirements

• 5+ years of experience in field marketing, demand generation, event marketing, or integrated marketing
• Experience partnering directly with sales teams to support pipeline and revenue goals
• Experience planning and executing events from strategy and audience development through execution and follow-up
• Experience building integrated programs across events, digital, account-based marketing, content, or seller activation
• Experience using marketing performance data to evaluate engagement, pipeline progression, and business impact

Preferred

• Experience in B2B technology marketing
• Experience managing event logistics, agencies, vendors, budgets, timelines, and internal stakeholders
• Experience working across product, product marketing, sales, and cross-functional marketing teams
• Strong project management, communication, and stakeholder-management skills

Benefits

• U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance.
• Please see the Cisco careers site to discover more benefits and perks.
• Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
• U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:
• • 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
• • 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
• • Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
• • Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
• • 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
• • Additional paid time away may be requested to deal with critical or emergency issues for family members