{"Responsibilities": ["Lead content strategy and creative direction to grow and elevate the Nets brand in China.","Develop and publish daily content across major Chinese platforms (Weibo, WeChat, Douyin, Tencent) for BKSE entities (Brooklyn Nets, New York Liberty, Barclays Center).","Identify cultural moments and media trends to drive timely, relevant, and engaging content.","Produce and host original long‑form content for the China market, from concept and scripting through filming, editing, and distribution.","Adapt U.S. content for Chinese audiences and manage localization with external partners.","Track performance, define KPIs, and optimize organic and paid strategies based on data insights.","Partner cross‑functionally with Marketing, Content, Creative, Brand, Game Presentation, and Basketball Operations.","Lead major campaigns and seasonal initiatives for China, including Chinese New Year, from planning through execution and recap."]}