Responsibilities

• Strategy Development Develop tailored marketing strategies for each Chestnut Dental practice based on the local competitive landscape, community characteristics, and relevant patient needs.
• Brand and Positioning Maintain a clear, consistent, and recognizable brand across all practices.
• Establish and maintain brand standards, ensure consistent messaging across offices, and develop the practice’s voice and key messages.
• Identify and clearly communicate what differentiates Chestnut Dental from competing dental practices.
• Ensure each office maintains an appropriate local identity while remaining aligned with the larger organization.
• Community Outreach Represent Chestnut Dental at community events, local fairs, and school partnerships; coordinate event setup, signage, and giveaways.
• Research and plan sponsorships and outreach opportunities that strengthen visibility in each local community.
• SEO and Google Business Presence Manage the SEO vendor relationship by setting clear expectations, performance measures, and reporting requirements.
• Identify opportunities for improvement and ensure timely follow-through.
• Social Media and Content Develop and maintain a comprehensive social media calendar aligned with the overall marketing strategy.

Requirements

• Four or more years of experience in marketing, event coordination, or community relations; experience in healthcare or another service-based industry is preferred but not required.
• Exceptional organizational and project management skills, with the ability to thrive in a fast-paced, multi-location environment.
• Proficiency in Microsoft Office and Google Workspace; familiarity with Canva, Adobe Creative Suite, or CapCut is a plus.
• Confidence using a smartphone to capture photography and produce short-form video content.
• Strong written and verbal communication skills, with confidence representing a trusted community brand.
• Bachelor’s degree in marketing or business is strongly preferred; equivalent professional experience will be considered.

Preferred

• Experience with social media scheduling tools such as Later, Hootsuite, or Meta Business Suite.
• Familiarity with analytics, email marketing, and SEO.