Marketing Manager

Chattanooga, TN (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-channel marketing and lead-generation efforts for Chattanooga College MDTC while coordinating with executive stakeholders.

  • Own and execute multi-channel campaigns (email, social, paid search) to drive inquiries and enrollments.
  • Must-have: Bachelor’s degree in Marketing or Communications and 3–5 years in marketing.
  • Standout: Collaborates with executives and supports at-risk student populations.

Job Description

Responsibilities

  • Provides marketing development and support to a diverse population of departments and stakeholders, including regular contact regarding campaign performance.
  • Implements institutional or departmental strategic priorities related to lead generation, engagement, and enrollment.
  • Executes multi-channel marketing campaigns (email, social media, paid search) to drive inquiries and applications.
  • Writes and edits copy for brochures, website updates, and digital ads that align with the university’s brand voice.
  • Implements solutions, including technology, to promote efficiency, access, and success.
  • Completes required professional development and training annually.
  • Supports department-wide and student services initiatives.
  • Maintains accurate documentation and records in compliance with institutional, accreditation, and federal requirements.
  • Collaborates with departments and colleagues to increase engagement and success, especially for at-risk populations.
  • Create marketing assets and coordinates with creative vendors as needed.

Requirements

  • Bachelor’s degree in Marketing or Communications is required.
  • A minimum of three (3) to five (5) years of experience in marketing or a related field is required.

Preferred

  • Experience in student recruitment or higher education is preferred