Responsibilities

• Marketing Strategy & Campaign Delivery – Develop and deliver high‑quality acquisition and conversion marketing plans to meet recruitment targets, using insight‑led strategy, CRM workflows and multi‑channel campaigns.
• Brand, Content & Student Experience Promotion – Lead the creation and delivery of compelling online and offline marketing collateral, prospectuses and social media content that promotes the student experience and strengthens brand reputation.
• Stakeholder Partnership & Agency‑Style Service– Act as the key marketing partner for curriculum and senior stakeholders, ensuring coherent, timely and high‑quality delivery of marketing activity aligned to business objectives.
• Team Leadership, Performance & Resources – Lead, manage and develop marketing staff, overseeing performance, CPD, budgets and resources while contributing to business planning and self‑assessment.
• Governance, Representation & Compliance – Represent senior marketing leadership internally and externally, support events and recruitment activity, and uphold safeguarding, EDI, health & safety and continuous professional development requirements.

Requirements

• Qualifications & Professional Development – Degree‑educated in marketing, business or a related field, with clear evidence of ongoing CPD and commitment to keeping skills and knowledge up to date.
• Marketing Strategy & Campaign Delivery – At least three years’ experience designing and delivering impactful marketing campaigns, with strong copywriting, project management and budget management capability.
• Digital Marketing & CRM Expertise – Strong digital skillset including paid social advertising, email marketing and CRM platforms (ideally Microsoft Dynamics and ClickDimensions), supported by excellent IT proficiency.
• Leadership, Organisation & Judgement – Experience managing or supervising staff, highly organised with strong attention to detail, able to prioritise workloads, apply policies effectively and drive continuous improvement.
• Communication, Values & Flexibility – Confident communicator across all levels, aligned with College values of student focus and high performance, flexible to work outside normal hours and able to travel independently across campuses and events.

Benefits

• People’s pension
• Retail and Leisure Discounts
• excellent professional and personal development opportunities
• accessing college courses