Responsibilities

• Brand & Campaign Strategy: Develop, implement, and track comprehensive marketing strategies and promotional campaigns for seasonal menus, large events, food truck features, and venue milestones.
• On-Site Content Creation: Regularly visit all properties to capture high-quality, authentic photography and videography optimized for platforms including Instagram, Facebook, TikTok, and emerging channels.
• Graphic & Collateral Design: Own the creation and execution of in-house marketing assets, including menus, table tents, retail merchandise graphics, signage, and digital advertisements.
• Website & Digital Presence Management: Maintain and update all brand websites (pricing, operational hours, menus, private event details) and manage accuracy across third-party platforms (Google Business Profile, Yelp, TripAdvisor).
• Community & Reputation Management: Actively monitor and engage with our online audience, responding professionally and strategically to direct messages, comments, and online reviews.
• Event & Multi-Unit Support: Coordinate with General Managers to cross-promote public and private events, live music lineups, and pop-up markets.
• Performance & Analytics: Utilize digital analytics tools to track campaign performance, monitor guest engagement metrics, and regularly report insights and ROI to the executive team.

Requirements

• 3+ years of professional experience in marketing, social media management, or content creation, preferably within the hospitality, restaurant, or entertainment industries. Multi-unit brand experience is a major plus.
• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent proven professional experience).
• Strong hands-on skills with graphic design platforms (such as Adobe Creative Suite or advanced Canva) and website content management systems (such as Squarespace).
• Proven capability in capturing and editing high-quality mobile photo and video content suitable for professional brand placement.
• Exceptional written communication skills with the ability to swiftly pivot the "brand voice" between a historic deli, a lively outdoor Biergarten, and a modern retail market.
• Must have reliable transportation and the flexibility to be physically present on-site across locations during key operations, peak hours, and special events.
• Success in this role will be measured through growth in guest engagement, social media reach, private event inquiries, website traffic, online reputation scores, and revenue generated from marketing initiatives.

Benefits

• Competitive annual salary commensurate with experience.
• Comprehensive benefits package (Health, Dental, and Vision insurance options).
• Paid Time Off (PTO) and holiday pay.
• Dining, merchandise, and entertainment discounts across all portfolio properties.
• A collaborative executive team and the creative freedom to genuinely shape the identity of historic local landmarks.