Responsibilities

• Own downstream marketing execution for CAD/CAM products in North America.
• Lead execution of commercial programs: campaigns, launches, pricing, promotions, and sales enablement.
• Deliver assets and programs to support field execution across all routes to market.
• Manage downstream operating rhythm: planning, launch readiness, promotion calendars, and field feedback.
• Downstream Campaign & Demand Execution: Plan and execute integrated campaigns to drive pipeline, close rates, and workflow adoption. Localize enterprise initiatives into North America-ready programs. Coordinate execution across channels.
• Launch & Lifecycle Activation: Execute go-to-market activation for launches and lifecycle initiatives (new products, upgrades, bundles, end-of-life). Own launch readiness and asset delivery. Maintain clear launch status for field teams.
• Pricing, Promotions & Commercial Programs: Implement pricing/promo calendar in partnership with key stakeholders. Translate promo strategies into field-ready offers and track performance for optimization.
• Sales Enablement & Field Activation: Develop field-ready enablement tools: sales plays, pitch decks, talk tracks, objection handling, and workflow messaging. Partner with Sales and training teams to ensure field readiness.
• Voice of Customer & Field Feedback Loop: Establish structured feedback mechanisms and convert input into actionable program improvements. Share market needs and adoption barriers with upstream stakeholders.
• Performance Tracking & Business Cadence: Monitor downstream initiatives using KPIs. Provide executive updates and use insights to refine priorities.