Marketing Manager — Build Our Brand From the Ground Up at United Visual Communications Group | Kent, WA | $70K/yr – $90K/yr

Marketing Manager — Build Our Brand From the Ground Up

Kent, WA (Hybrid)

$70K/yr – $90K/yrMid Level3+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Own the end-to-end marketing engine by shaping strategy, driving demand gen and content, and optimizing CRM and analytics to deliver revenue impact.

Build annual strategy, calendar, and budget tied to revenue goals.
Own cross-channel content, campaigns, and AI-enabled workflows that enable precise targeting and faster iteration.
Align marketing operations with sales and production, coordinating vendors and tools to prove ROI.

Develop and own the annual marketing strategy, calendar, and budget aligned to revenue goals.
Define target customer segments (small business, real estate, events, retail, construction, trade show) and tailored positioning for each.
Set, track, and report on KPIs (lead volume, cost per lead, conversion rate, customer acquisition cost, ROI).
Own brand voice, visual consistency, and messaging across all channels.
Plan and produce content: web copy, blog/SEO articles, case studies, email campaigns, social posts, and print/signage portfolio showcases.
Manage the company website in WordPress — updates, landing pages, SEO, and conversion optimization.
Run lead-generation campaigns across email, paid search/social, SEO, and local listings (Google Business Profile, directories).
Manage and optimize HubSpot CRM: pipeline hygiene, lead routing, automated nurture sequences, and reporting in partnership with sales.
Manage social media presence and community engagement.
Build and maintain a modern AI-assisted marketing workflow for content creation, design ideation, ad copy, analytics, and personalization.

3+ years of marketing experience, with at least 2 in a strategic or management capacity.
Demonstrated working knowledge of AI marketing stacks (generative AI for copy/imagery, AI features in CRM/automation platforms).
Hands-on experience with WordPress (or a comparable CMS).
Hands-on experience with HubSpot (or a comparable CRM).
Strong writing, editing, and storytelling skills.
Proven ability to work independently and own projects from concept to results.

Experience in print, signage, graphics, or a related B2B/local-services industry.
Working familiarity with design tools (Adobe Creative Suite, Canva) — enough to direct and review creative.
SEO/SEM, Google Analytics (GA4), and email marketing platform experience.
Bachelor's degree in Marketing, Communications, Business, or equivalent experience.