Responsibilities

• Brand positioning, voice, and narrative for a B2B audience of media companies, businesses, and brands
• Content strategy and production: written content, social, case studies, and campaign creative
• Messaging for new product launches and features
• AEO/GEO (answer engine / generative engine optimization): ensure Slipstream Music surfaces accurately and favorably when buyers query AI tools (ChatGPT, Perplexity, Google AI Overviews) for production music licensing options
• Structuring web and content assets (site copy, case studies, comparison pages) to be legible to both traditional search engines and generative AI answer engines
• Monitoring how Slipstream Music, and legacy brand names, are represented in AI-generated answers, and correcting gaps or inaccuracies
• Day-to-day execution — this is a builder/doer role, not a manager-of-managers role

Requirements

• 2 prior roles where you've built a track record you can point to concretely — specific campaigns, content, or positioning work you owned and can show results for. We're looking for someone ready to step up into their first lead brand/content role, not someone who's already done this at scale elsewhere.
• Strong writing and content instincts; comfortable being the primary producer of content, not just the strategist
• B2B brand/content marketing experience is a plus

Preferred

• Bonus: experience with a rebrand, brand consolidation, or making an unknown name credible against better-known competitors or legacy brands
• Bonus: familiarity with competitive positioning in a crowded category (vs. known incumbents, not building a brand from a blank slate)
• Bonus: prior experience specifically with AEO/GEO (answer engine / generative engine optimization) — this is a newer, distinct skill from traditional content/SEO and isn’t assumed under a general "strong writer" background
• No specific industry background required — prioritizing skill and output over music/media pedigree