Responsibilities

• provides marketing expertise needed for the Channels team and its licensing partners to achieve their objectives.
• participates in the development of Channel's marketing objectives
• is responsible for developing, executing and assessing the effectiveness of the all Channel marketing and promotional efforts.

Requirements

• Bachelor's Degree preferably in marketing, advertising or related field Req
• 4-7 years Successful marketing/advertising work experience – consumer product and food industry experience Pref
• Demonstrated success in planning and implementing marketing and advertising plans to meet brand objectives. Req
• Experience leveraging social media to drive results Pref
• Experience with effective package design and labeling Pref
• Strong working knowledge and skillset related to developing and executing marketing plans including electronic/social media.
• Communication skills that create positive impact and engagement (written, verbal and presentations).
• Ability to quickly identify and articulate a brand’s value across multiple stakeholder.
• Able to quickly establishes and maintains credibility and trust.
• Analytical and decision making skills with strong business and financial acumen.

Preferred

• Experience leveraging social media to drive results Pref
• Experience with effective package design and labeling Pref