Responsibilities

• Develop and implement digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels, ensuring alignment with overall marketing goals.
• Strong knowledge of the beauty and wellness industries
• Manage website content using Content Management Systems (CMS) like WordPress, ensuring accurate updates and SEO optimization with tools such as SEO tools and keyword research techniques.
• Utilize web analytics reporting tools like Google Analytics and Google Tag Manager to monitor campaign performance, analyze user behavior, and generate actionable insights for continuous improvement.
• Create compelling content for blogs, social media posts, email marketing campaigns, and landing pages that resonate with target audiences and drive engagement.
• Oversee paid advertising campaign setup and management, including SEM (Search Engine Marketing), paid search marketing, and social media advertising campaigns to maximize ROI.
• Coordinate with design teams to produce visually appealing graphics using Adobe Photoshop and Adobe Creative Suite for digital ads, social media content, and website assets.
• Optimize conversion rates through A/B testing, landing page improvements, and conversion optimization strategies that enhance lead generation and sales performance.

Requirements

• Proven experience with digital marketing tools such as Google Ads, Google Analytics, SEM platforms like Google AdWords, and social media advertising platforms.
• Strong technical skills including proficiency in HTML, CSS, website management systems like WordPress, and familiarity with web analytics reporting tools.
• Demonstrated ability to manage multiple campaigns simultaneously while maintaining attention to detail in a fast-paced environment.
• Excellent content creation skills with a keen eye for graphic design using Adobe Photoshop or Adobe Creative Suite.
• Knowledge of SEO best practices, keyword research techniques, and marketing automation platforms to streamline campaign workflows.
• Ability to analyze data effectively using analytics tools to inform strategy adjustments and improve campaign performance.
• Strong communication skills with the ability to collaborate across teams including creative, technical, and sales departments.