Drive integrated legal marketing campaigns across paid, SEO, social, and web to acquire client cases.

• Own end-to-end campaigns and cross-functional team delivery.
• Lead planning and execution of campaigns across paid media, SEO, social media, and web channels
• Ensure consistent messaging and brand alignment across all platforms
• Leverage AI tools to improve campaign development, content creation, and internal workflows
• Build and optimize marketing systems, automation processes, and operational workflows
• Manage and support a cross-functional team including paid media, web development, design, and social media
• Set priorities, provide direction, and ensure accountability across campaigns and projects
• Track and analyze KPIs such as lead volume, cost per lead, conversion rates, and ROI
• Identify opportunities for optimization and implement data-driven improvements
• Oversee A/B testing, CRO initiatives, and website performance improvements