Responsibilities

• Develop and execute integrated marketing strategies to increase brand visibility and drive case acquisition
• Lead the planning and execution of campaigns across paid media, SEO, social media, and web channels
• Ensure consistent messaging and brand alignment across all platforms
• Leverage AI tools (such as Claude, OpenAI, or similar) to improve campaign development, content creation, and internal workflows
• Build and optimize marketing systems, automation processes, and operational workflows
• Manage and support a cross-functional team including paid media, web development, design, and social media
• Set priorities, provide direction, and ensure accountability across campaigns and projects
• Track and analyze KPIs such as lead volume, cost per lead, conversion rates, and ROI
• Identify opportunities for optimization and implement data-driven improvements
• Oversee A/B testing, CRO initiatives, and website performance improvements

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience in marketing or digital marketing, with leadership or management experience
• Proven track record of developing and managing successful marketing campaigns
• Strong understanding of digital marketing channels (paid advertising, SEO, social media, web, and design)
• Experience managing cross-functional teams and coordinating complex projects
• Data-driven mindset with the ability to analyze performance metrics and improve ROI
• Strong familiarity with AI tools (e.g., Claude, OpenAI) and the ability to apply them to marketing workflows and strategy
• Experience working with CRM systems to track leads, manage pipelines, and support marketing performance and reporting
• Excellent communication skills and ability to collaborate across teams
• Strong organizational and project management skills

Preferred

• Experience in legal or personal injury marketing is a plus

Benefits

• Robust PTO program, including time-off accrual and firm-recognized holidays
• 401(k) retirement savings program
• Performance-based bonuses tied to measurable impact and results
• Clear growth and advancement opportunities within a scaling organization
• Regular firm-wide events, team outings, and company celebrations
• Fully stocked kitchen with snacks, beverages, and coffee
• Growth-focused culture with meaningful advancement pathways
• Leadership team that values ownership, performance, teamwork, and excellence