Responsibilities

• Execute BDN’s internal and external communications and integrated marketing campaigns for customers and contractors.
• Develop, maintain, and enforce BDN’s brand and visual identity standards.
• Manage BDN’s website (with BDN’s outsourced web developer), intranet (with IT), digital marketing, and corporate social media, including content, SEO, AI optimization, and inbound lead management.
• Manage BDN's online reputation. Monitor and respond to reviews and comments on Glassdoor, Google Reviews, and Facebook.
• Provide creative input and manage the marketing collateral library, producing presentations, case studies, web content, newsletters, advertisements, and sales tools.
• Manage relationships with marketing vendors, including LinkedIn, BDN’s web developer, and branded merchandise suppliers.
• Support talent acquisition marketing, including campus recruiting for the internship program and production hires.
• Oversee the Contractor Care Program and contractor marketing and communications, including the Contractor Loyalty and Recognition Program.
• Other duties as assigned.

Requirements

• At least five years of marketing experience, including at least three years leading marketing initiatives, teams, or cross-functional projects. Staffing-industry experience is highly desirable.
• Bachelor’s degree in marketing, business administration, communications, or a related field.
• Ability to develop and execute marketing strategies aligned with business objectives, including brand management, communications, demand generation, and collateral development.
• Strong written and verbal communication skills, with the ability to develop compelling messaging and content for employees, contractors, customers, and external partners.
• Strong knowledge of digital marketing channels, including website and intranet content, SEO, AI optimization, PPC/search engine marketing, social media, email, and content marketing. Experience with CRM and marketing automation platforms.
• Ability to lead by influence, coordinate cross-functional resources and third-party vendors, and collaborate effectively with Sales, Recruiting, and other internal teams.
• Experience managing marketing vendors, creative projects, websites, social media, events, online reputation, recruiting support, and contractor or customer engagement programs.
• Results-oriented approach with experience tracking leads, analyzing marketing metrics, measuring program performance, and demonstrating ROI.

Benefits

• Medical, dental and vision coverage
• 401K Plan
• Future leadership opportunities in a growing company
• Volunteer opportunities
• Casual work environment
• Employee referral bonus program