Responsibilities

• Work with cross-functional teams (e.g. National & Regional Account teams, regulatory, legal, medical communications, medical, market research, market access, sales operations and sales training teams).
• Utilize insights to develop provider-specific messaging & deliver actionable marketing collateral across marketing channels, to drive customer awareness and engagement.
• Generate and analyze customer data/insights to continue to evolve and improve tactical and strategic execution.
• Actively contribute to design, development and implementation of GPO initiatives and marketing opportunities that support the biosimilars portfolio, including personal and non-personal promotion, product theatres, etc.
• Support the development of strategically targeted and efficient media plans to reach high value customer segments.
• Assess market dynamics and competitive activity.
• Establish highly effective, collaborative working relationship with sales and sales leadership to ensure that field insights are heard and incorporated into marketing tactics as aligned to customer strategies.
• Develop content and collaborate with sales training to ensure effective training on promotional tools and materials.
• Support congress activities and GPO meetings, when applicable.
• Support sales meeting planning and execution.
• Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives.
• Set strategic direction for agencies and manage projects and agencies within time and budget parameters, including measurement and optimization of tactics.
• Ensures all marketing projects are compliant and have obtained necessary approvals through appropriate Medical, Legal, and Regulatory review process.

Requirements

• Bachelors Degree required; advanced science or business degree a plus.
• 5+ years Pharma experience required.
• Competency in core marketing capabilities such as resource development, positioning and optimization across the marketingmix.
• Strong interpersonal skills, organizational skills, teamwork and collaboration skills; proven ability to influence cross-functional teams, including timeline and budget management.
• Strong verbal and written communication skills.
• Ability to multitask and work within deadlines, professionally managing competing priorities.

Preferred

• advanced science or business degree a plus
• Buy-and-bill/medical benefit experience a plus.

Benefits

• medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program.